The Insider Advantage for Launching Your Beauty Brand
I've developed products for Estée Lauder, scaled launches across 160+ countries at Coty, and led development on Kylie Cosmetics' bestsellers. Now I bring that same expertise to independent founders.
The Reality of Launching a Beauty Brand
Most aspiring founders fail—not because their ideas aren't good, but because they don't have access to the knowledge that major brands use to succeed.
Manufacturer Relationships
Big brands have vetted supplier networks built over decades. Independent founders start from zero, often getting taken advantage of or ghosted.
Formulation Expertise
Understanding what makes a product actually work—stability, texture, efficacy—requires years of product development experience.
Regulatory Navigation
FDA compliance, ingredient restrictions, labeling requirements—one mistake can delay your launch by months or kill it entirely.
Retail & Distribution
Getting into Sephora, Ulta, or major retailers requires understanding exactly what buyers look for and how to position your brand.
This is the gap I bridge. I bring the same processes, relationships, and expertise used by billion-dollar beauty brands—and make them accessible to independent founders.
Where I Built My Expertise
8+ years inside the world's leading beauty companies
Learned the gold standard of luxury beauty product development. Estée Lauder's quality systems and processes are considered the benchmark in the industry.
- Global product development protocols
- Luxury brand quality standards
- Cross-functional team leadership
Managed product launches across 160+ international markets—navigating different regulations, distribution channels, and consumer preferences at scale.
- Multi-market regulatory compliance
- International distribution strategy
- Global supply chain coordination
Led development on viral bestsellers including Kylie's Lip Oils and Lip Butters—products you've seen at Sephora and Ulta generating millions in revenue.
- Viral product development
- Sephora & Ulta retail strategy
- Trend-driven innovation
The Insider Advantage
When you work with me, you're not just getting advice—you're getting access to the systems, relationships, and expertise that typically require years to build.
Vetted Manufacturer Network
Access my relationships with manufacturers, chemists, and suppliers who I've personally worked with—skip the trial and error that costs most founders thousands.
Proven Frameworks
The same methodologies used at Estée Lauder, Coty, and Kylie Cosmetics—adapted for independent brands. No guesswork, no "try this and see."
Accelerated Timeline
What takes most founders 2-3 years of mistakes, I can help you navigate in a fraction of the time with the right strategy from day one.
Risk Mitigation
Avoid the costly mistakes that kill most beauty startups—from regulatory issues to bad manufacturer partnerships to products that don't sell.
My Approach
Data-Driven Strategy
Every recommendation is backed by market research, competitive analysis, and proven industry benchmarks—not guesswork or gut feelings.
Full Transparency
I share exactly what I know. No information held back, no hidden agendas. You'll understand the "why" behind every decision.
Tailored Guidance
No cookie-cutter frameworks. Your brand strategy is built around your specific vision, budget, and market positioning.
Ready to Launch with an Insider Advantage?
Take the quiz to see where you are in your beauty brand journey—and discover exactly how I can help you get to market faster, smarter, and with fewer costly mistakes.