How I Help You Launch
A proven 6-phase process to take your beauty brand from concept to market
My 6-Phase Process
A structured approach to bringing your beauty brand to market
Phase 1
Discovery & Vision
Week 1-2
What We'll Cover
- Your brand vision and mission
- Target customer profile
- Market positioning strategy
- Competitive landscape analysis
Example Outcome
A clear brand positioning statement and target customer persona that guides all future decisions.
Phase 2
Product Strategy
Week 2-4
What We'll Cover
- Product line architecture
- Key ingredients & claims
- Pricing strategy
- MOQ and inventory planning
Example Outcome
A product line roadmap with 3-5 hero SKUs, target price points, and launch sequence.
Phase 3
Formula Development
Week 4-8
What We'll Cover
- Formula briefing & requirements
- Sample review & feedback
- Stability testing guidance
- Regulatory compliance check
Example Outcome
Approved formulas ready for production with all required documentation.
Phase 4
Manufacturer Selection
Week 6-10
What We'll Cover
- Manufacturer research & vetting
- RFQ process management
- Contract negotiation support
- Quality standards review
Example Outcome
Shortlist of 3 qualified manufacturers with pricing, MOQs, and capability comparison.
Phase 5
Branding & Packaging
Week 8-14
What We'll Cover
- Brand identity direction
- Packaging design requirements
- Vendor coordination
- Artwork approval process
Example Outcome
Complete packaging suite with primary, secondary, and shipping components.
Phase 6
Launch Preparation
Week 14-16
What We'll Cover
- Production coordination
- Quality control checkpoints
- Launch marketing strategy
- Sales channel setup
Example Outcome
Products in warehouse, website live, and marketing campaigns ready to launch.
"Let's turn your beauty brand vision into reality"